What is Google Dance? Well, it’s really just a fun phrase for when Google updates its index. This is done regularly, once a month, and can cause much movement in the rankings, which means that it is feared by many in the SEO industry and anticipated by others. The update is not just a sudden change, however, as each index update takes several days. In this update the searches seem to “dance” between the old and new index rate – which is the Google Dance.
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